FourthCanvas – Medium

FourthCanvas

Rebranded! Now what next?

TotalEnergies come to mind very quickly when you think about corporate rebrands as a TREND but to begin with, it really is not one. Year…

Aug 8, 2021

Rebranded! Now what next?

Aug 8, 2021

In-house vs. Agency: What tech startups can learn from the biggest question of the corporate world

From the birth of management consulting in the aftermath of the 1921 Depression to the golden era of advertising in the 1950s, followed by…

Jun 25, 2021

In-house vs. Agency: What tech startups can learn from the biggest question of the corporate world

Jun 25, 2021

Moving in with our clients; our 2018 story

As we round off 2018, it is exciting to share with you our story of partnership, within and without, to build brands that thrive and last.

Dec 31, 2018

Moving in with our clients; our 2018 story

Dec 31, 2018

Logo, Identity and Branding; Knowing the Difference

In one line, branding is the intentional process of influencing what a brand is in the minds of people.

Oct 25, 2018

Oct 25, 2018

Designing from the Heart: A Chat with Mr. Sunesis

The more useful your design is, the more valuable it becomes, which attracts more profit for the bottom line and value to the client.

Oct 8, 2018

Designing from the Heart: A Chat with Mr. Sunesis

Oct 8, 2018

Designing from the Heart

The role of empathy in the design process.

Jul 23, 2018

Designing from the Heart

Jul 23, 2018

Church Branding in Nigeria: An Overview (3)

We conclude our series on Church branding in Nigeria with some important guidelines to help churches intentionally maximize their brands.

Jun 6, 2018

Church Branding in Nigeria: An Overview (3)

Jun 6, 2018

Church Branding in Nigeria: An Overview (2)

Yes, a brand- conscious church would etch its message in the heart of worshippers and wield strong loyalty and influence in its community.

May 7, 2018

Church Branding in Nigeria: An Overview (2)

May 7, 2018

Church Branding in Nigeria: An Overview

A church and a business have a common factor — they deal with people. And the way messages are communicated affect brand perception.

Apr 10, 2018

Church Branding in Nigeria: An Overview

Apr 10, 2018

Re: Visual Accessibility for Thought

You will be a better designer than most, if you understand and apply how we (your dear fellow humans) process information and ideas. People

Feb 1, 2018

Re: Visual Accessibility for Thought

Feb 1, 2018

Our 2017 Canvas: Of Amazing People and Brands

We started the year with daring heights. Little did we know that we were in for a far more mind-blowing 2017 with amazing new team members…

Jan 1, 2018

Our 2017 Canvas: Of Amazing People and Brands

Jan 1, 2018

RR: F1 rebrands for the sake of rebrand

Leading auto racing brand, F1 unveils a new minimalist logo to assume full activation from the 2018 season in what has quite deservedly…

Dec 5, 2017

RR: F1 rebrands for the sake of rebrand

Dec 5, 2017

4 Weeks long: One year at 4C

I made a decision I didn’t think about. A very instinctive one. It has turned out to be one of my best decisions yet. Leaving Medical…

Oct 24, 2017

4 Weeks long: One year at 4C

Oct 24, 2017

The near-future of the 9Mobile logo

Everyone seems to have moved on with the new 9Mobile brand identity, with a general consensus that the logo works, especially as they had a…

Oct 4, 2017

Oct 4, 2017

Open Letters: Less graphics, more design

’Less is more’ is a relatively common quote among creatives and interestingly, the least adhered to. Hence the letters, and in the open.

Aug 28, 2017

Open Letters: Less graphics, more design

Aug 28, 2017

Giving the Coworking Conference NG a world-class visual identity

The Coworking Conference hosted a number of global partners and key thought leaders from across the continent to discuss the future of…

Aug 3, 2017

Giving the Coworking Conference NG a world-class visual identity

Aug 3, 2017

20 Moments (in pictures) that capture our football game against PlanetNest

The other Saturday we were up in a heated 5-A-Side football game against the cool geeks from software development company, PlanetNest — one…

Jul 19, 2017

20 Moments (in pictures) that capture our football game against PlanetNest

Jul 19, 2017

The Chronicles of #LoGoEveryday: A Case Study

The #LogoEveryday series is our way of reflecting and representing causes, trends and happenings in the society with the expertise of our…

Jul 16, 2017

The Chronicles of #LoGoEveryday: A Case Study

Jul 16, 2017

6 Reasons you should register for the upcoming YesOrWow design training by The Future Project and…

As part of its unrelenting efforts to upskill the African youth, the Future Project will hold the third edition of the YesOrWow Graphics…

Jun 22, 2017

6 Reasons you should register for the upcoming YesOrWow design training by The Future Project and…

Jun 22, 2017

Celebrating Mary & Vic: The Unbelievable

Today is such a bubbling day at the Saturday WhatsApp group office. Its high time (abi?) we began to recognize our digital work and banter…

Jun 3, 2017

Jun 3, 2017

FourthCanvas

FourthCanvas

We are a Nigerian design and visual communication agency specialized in brand identity. Here we share our thoughts, stories (and some banter here and there).

Following

Help
Status
About
Careers
Press
Blog
Privacy
Rules
Terms
Text to speech