The role of empathy in the design process.

How would you feel if you pick up a design or product and realise that the designer had you in mind when creating it? Let me guess, a tiny bit of growing loyalty? It sure feels good when it is evident that…

A friend saw a popular event billboard and disclosed how he looked for the date of the event and could not find it. I was sure it wasn’t an oversight. The designer probably unknowingly ‘hid’ it somewhere, a place that defied simple reading — understanding.

I think of design like…

FourthCanvas

We are a Nigerian design and visual communication agency specialized in brand identity. Here we share our thoughts, stories (and some banter here and there).

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