FourthCanvas – Medium

FourthCanvas

Rebranded! Now what next?

TotalEnergies come to mind very quickly when you think about corporate rebrands as a TREND but to begin with, it really is not one. Year…

5 min readAug 8, 2021

--

Rebranded! Now what next?

--

FourthCanvas

In-house vs. Agency: What tech startups can learn from the biggest question of the corporate world

From the birth of management consulting in the aftermath of the 1921 Depression to the golden era of advertising in the 1950s, followed by…

5 min readJun 25, 2021

--

In-house vs. Agency: What tech startups can learn from the biggest question of the corporate world

--

FourthCanvas

Moving in with our clients; our 2018 story

As we round off 2018, it is exciting to share with you our story of partnership, within and without, to build brands that thrive and last.

4 min readDec 31, 2018

--

1

Moving in with our clients; our 2018 story

--

1

FourthCanvas

Logo, Identity and Branding; Knowing the Difference

In one line, branding is the intentional process of influencing what a brand is in the minds of people.

6 min readOct 25, 2018

--

1

--

1

FourthCanvas

Designing from the Heart: A Chat with Mr. Sunesis

The more useful your design is, the more valuable it becomes, which attracts more profit for the bottom line and value to the client.

4 min readOct 8, 2018

--

Designing from the Heart: A Chat with Mr. Sunesis

--

FourthCanvas

Designing from the Heart

The role of empathy in the design process.

4 min readJul 23, 2018

--

Designing from the Heart

--

FourthCanvas

Church Branding in Nigeria: An Overview (3)

We conclude our series on Church branding in Nigeria with some important guidelines to help churches intentionally maximize their brands.

3 min readJun 6, 2018

--

3

Church Branding in Nigeria: An Overview (3)

--

3

FourthCanvas

Church Branding in Nigeria: An Overview (2)

Yes, a brand- conscious church would etch its message in the heart of worshippers and wield strong loyalty and influence in its community.

3 min readMay 7, 2018

--

Church Branding in Nigeria: An Overview (2)

--

FourthCanvas

Church Branding in Nigeria: An Overview

A church and a business have a common factor — they deal with people. And the way messages are communicated affect brand perception.

2 min readApr 10, 2018

--

Church Branding in Nigeria: An Overview

--

FourthCanvas

Re: Visual Accessibility for Thought

You will be a better designer than most, if you understand and apply how we (your dear fellow humans) process information and ideas. People

3 min readFeb 1, 2018

--

Re: Visual Accessibility for Thought

--

FourthCanvas

FourthCanvas

We are a Nigerian design and visual communication agency specialized in brand identity. Here we share our thoughts, stories (and some banter here and there).

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams