In-house vs. Agency: What tech startups can learn from the biggest question of the corporate world

  1. Restricted flow of ideas due to the monotony of challenge in-house.
  2. Rigidity of human resource as you cannot just “change hands to switch things up”, like you could ask of an agency to switch people working on your account (or even change the agency altogether).
  3. Difficulty of attracting top talent as a good percentage are more likely to choose being in the company of their like-minds for exchange of ideas, among other things.

On operations — the need to be agile

On quality — the need to be understood

On budget — the need to be lean

On talent — the need to invest in internal competence

On trust — the need for control (or commitment)



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


We are a Nigerian design and visual communication agency specialized in brand identity. Here we share our thoughts, stories (and some banter here and there).